converge: roundtable on website production

 

DISCOVERY

- The Meaning of (Your Site's) Life - Project Brief & Scope

- The Blueprint - Site Goals & Requirements

- Mapping the Universe - Competitive Analysis

- Game On – Resource & Schedule Planning

DESIGN

- The Big Idea - Site Vision and Concepting

- Don't Make Me Think! - User Tasks & Paths

- Designing Function - Site Maps, Wireframes and Prototypes

- Designing Form - The Elements of Visual Design

DEVELOPMENT

- The Right Tool for the Job - HTML or Flash or Both?

- Power to the People - Content Management Systems & Content Population

- QA, UAT, OMG - Understanding the Different Types of Site Testing

DELIVERY

- Into the Wild - Beta and Public Releases

- The Handoff - Code, Assets and Documentation

MAINTENANCE

- Tuning the Engine - Post Launch Maintenance

- Tracking Success - Site Metrics & Performance Monitoring

converge: roundtable on banners with the mill

   
  
    
  
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 a outline of topics covered:       Brief History of Digital
Ads  

 -  Early
examples  

  - Early Days of
Web 

 - Ads appearing on home pages 

  Present Day Digital
Ads              

 -  Targeted Ads 

 - Behavioral Targeting 

 - Browser history 

 - Cookies 

 - Contextual Targeting 

 - Geo-targeting 

 - Creative Optimization 

  Banner Nomenclature   

 - Standard Units 

 - Leader Boards 

 -  Rec Ads 

 - Sky Scrapers 

 - Road Blocks 

 - Take Overs 

 - Floating Ads 

 -  Expandable
Ads 

 -  Rich Media 

  Banners / Ads for
Video Online  

 - Pre-Rolls 

 - Bumpers 

 - Mobile Banners 



  Metrics  

 - Impressions and Click Throughs 

  Banner Production  

 - Compression/ k size 

 - Image Optimization Software 

 - Flash Image Quality Library Settings 

 - Go Vector! 

 - Preload Weighting 

 - Click Tags! 

  Video  

  -  Compression   

 - Scaling  

 - Video Optimization Software 

 - Auto compression settings for web 

 - Flash Video Compression 

 - Ad Serving Platform Compression 

  The Future of Banners  

 -  How
successful are banners? 

 - Click Through Rates 

 - Ad Blocking software 

 - Mobile Banners & iAds 

  Q & A

a outline of topics covered: 

 

Brief History of Digital Ads

-  Early examples

 - Early Days of Web

- Ads appearing on home pages

Present Day Digital Ads           

-  Targeted Ads

- Behavioral Targeting

- Browser history

- Cookies

- Contextual Targeting

- Geo-targeting

- Creative Optimization

Banner Nomenclature

- Standard Units

- Leader Boards

-  Rec Ads

- Sky Scrapers

- Road Blocks

- Take Overs

- Floating Ads

-  Expandable Ads

-  Rich Media

Banners / Ads for Video Online

- Pre-Rolls

- Bumpers

- Mobile Banners

Metrics

- Impressions and Click Throughs

Banner Production

- Compression/ k size

- Image Optimization Software

- Flash Image Quality Library Settings

- Go Vector!

- Preload Weighting

- Click Tags!

Video

- Compression

- Scaling

- Video Optimization Software

- Auto compression settings for web

- Flash Video Compression

- Ad Serving Platform Compression

The Future of Banners

-  How successful are banners?

- Click Through Rates

- Ad Blocking software

- Mobile Banners & iAds

Q & A