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united nations, leo burnett ny https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381069820388-2M7BXLPY7NR35N171U5N/Screen+Shot+2013-10-03+at+9.10.39+PM.png home - nissan, chiat la https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381110284574-56VM6UQYC2MN5H36U6HV/Screen+Shot+2013-10-03+at+9.05.26+PM.png home - trident, saatchi & saatchi ny https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381069784736-9NZ0GXZJTP1AEURFEI5O/Screen+Shot+2013-10-03+at+5.53.37+PM.png home - espn, wieden & kennedy https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381104714271-ZCMK5R5KHJ7U0LE66RGE/Screen+Shot+2013-10-06+at+6.34.37+PM.png home - samsung, digitas ny https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381069829587-QXQHRD8UPB40NCBKTHFB/Screen+Shot+2013-10-03+at+6.39.06+PM.png home - qdoba, amalgamated ny https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381069825878-1UF5QMYJ02M90485E7Y3/Screen+Shot+2013-10-03+at+6.36.40+PM.png home https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1513198231509-SRJFTUA0J792H1TT03WX/Screen+Shot+2017-12-13+at+3.47.40+PM.png home http://www.karen-mckibben.com/press daily 0.75 2025-11-26 http://www.karen-mckibben.com/press/2025/11/25/walmart-serves-walton-goggins-as-the-grinch-to-warm-up-black-friday monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/8facc6e4-461b-46be-a5b9-c2db54c174b4/Mt+Crumpit_YT+MH.png Press - Walmart Serves Walton Goggins as The Grinch To Warm Up Black Friday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.karen-mckibben.com/press/2025/11/17/walton-goggins-is-walmarts-grinchinside-the-retailers-holiday-campaign monthly 0.5 2025-11-24 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/868a1172-92fb-45fb-9fdc-fcc259bf5f43/Screenshot+2025-11-17+at+3.47.42%E2%80%AFPM.png Press - Walton Goggins is Walmart’s Grinch—inside the retailer’s holiday campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1a1f93ad-1ce1-4a02-b846-46c73760e98b/Mt+Crumpit_YT+MH.png Press - Walton Goggins is Walmart’s Grinch—inside the retailer’s holiday campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.karen-mckibben.com/press/2025/11/17/walmart-teased-a-little-green-holiday-mischief-at-one-of-its-black-friday-activations monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/46b2c4cd-70fb-4ac3-9bfb-fa3660bcd9f4/Town+Crier+Masthead+Thumbnail.png Press - Walmart’s Whoville-Inspired Ads Tackle Holiday Chaos With Cheer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.karen-mckibben.com/press/2023/11/21/shaq-and-skee-lo-think-small-in-pepsis-epic-new-campaign monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/368d0fe7-3f0d-4fe3-aff8-66a4390ace92/Screenshot+2023-11-21+at+2.05.21%E2%80%AFPM.png Press - Shaq and Skee-Lo Think Small in Pepsi’s Epic New Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.karen-mckibben.com/press/2023/11/21/shaquille-oneal-reveals-the-only-time-hes-ever-wished-he-wasnt-over-7-feet-tall monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/26e6728d-2d37-4332-a1d2-b9d0a39bd2ec/PEP_180_STILL_01.jpg Press - Shaquille O'Neal Reveals the 'Only Time' He's Ever Wished He Wasn’t Over 7-Feet Tall - Make it stand out In the commercial, Shaq is seen struggling with his height on an airplane, while lying in bed, and as he tries to capture a group selfie with friends who are not as tall as him, among other moments. Towards the end of the clip, O'Neal raps along to the revamped track, as Skee-Lo makes a surprise appearance to join his larger-than-life friend http://www.karen-mckibben.com/press/2023/11/21/watch-pepsi-and-shaq-reunite-in-ad-for-mini-cans monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/0f8597b6-f5e9-47ff-bbca-2954b6a342b7/NA_PEPSI_MINIS_SHAQ_I_WISH_HD_YouTube_Twitter_Facebook_212%2B15_THUMBNAIL_STILL.jpg Press - WATCH PEPSI AND SHAQ REUNITE IN AD FOR MINI CANS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.karen-mckibben.com/press/2023/5/23/paul-giamatti-plays-scrooge-in-verizon-holiday-ad monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/d2112a2b-4f60-40da-a527-d2598c578d2b/Screenshot+2023-05-23+at+1.38.30+PM.png Press - PAUL GIAMATTI PLAYS SCROOGE IN VERIZON HOLIDAY AD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.karen-mckibben.com/press/2021/3/11/latest-covid-19-psas-from-the-ad-council monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1615519615804-BEYDPHQQ7GVAP513RDKS/Screen+Shot+2021-03-11+at+10.25.41+PM.png Press - Latest Covid-19 PSAs from the Ad Council http://www.karen-mckibben.com/press/2021/3/11/a-grandmother-ends-her-quarantine-with-a-poignant-reunion-thanks-to-covid-vaccines monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1615500836704-OIMVY1CZW9GS3WIDXU9I/Screen+Shot+2021-03-09+at+5.20.00+PM.png Press - A GRANDMOTHER ENDS HER QUARANTINE WITH A POIGNANT REUNION THANKS TO COVID VACCINES https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1615500897763-YUWB0TVNBHKCFJKIFCT5/Screen+Shot+2021-03-09+at+5.22.34+PM.png Press - A GRANDMOTHER ENDS HER QUARANTINE WITH A POIGNANT REUNION THANKS TO COVID VACCINES http://www.karen-mckibben.com/press/2019/11/11/vw-crafts-a-very-different-kind-of-campaign-for-its-winter-sales-event-jls-mini-docs-profile-chattanooga-plant-workers monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1573485095132-Z186D7466FBATH4HYC5Q/VW_STILL_16_tim.jpg Press - VW Crafts a Very Different Kind of Campaign for Its Winter Sales Event, JL's mini-docs profile Chattanooga plant workers https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1573485812507-474D4MC9LWVVE096U2L7/VW_STILL_26_Ben.jpg Press - VW Crafts a Very Different Kind of Campaign for Its Winter Sales Event, JL's mini-docs profile Chattanooga plant workers https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1573485856840-X6ZBUDFDEJ5GZRUJ42M3/VW_STILL_23_Chris.jpg Press - VW Crafts a Very Different Kind of Campaign for Its Winter Sales Event, JL's mini-docs profile Chattanooga plant workers https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1573485911840-D69PEBNKEDP45RCOSONZ/VW_STILL_02_brittany.jpg Press - VW Crafts a Very Different Kind of Campaign for Its Winter Sales Event, JL's mini-docs profile Chattanooga plant workers http://www.karen-mckibben.com/press/2019/10/20/vw-marks-apollo-11s-50th-anniversary-with-its-own-moonshot-going-carbon-neutral-by-2050-1 monthly 0.5 2019-11-11 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1571600281342-Y6PF6O6NBTJ5V4WTBRKM/Screen+Shot+2019-10-20+at+12.53.36+PM.png Press - VW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1571600314253-D02H9D4ENPDT80LYSNTB/Screen+Shot+2019-10-20+at+12.52.34+PM.png Press - VW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050 http://www.karen-mckibben.com/press/2018/7/10/verizons-pride-ad-documents-real-life-coming-out-phone-calls monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1531246747248-WQQVO44OKX9S4DMWR5KU/Screen+Shot+2018-07-10+at+2.18.07+PM.png Press - VERIZON'S PRIDE AD DOCUMENTS REAL-LIFE COMING-OUT PHONE CALLS http://www.karen-mckibben.com/press/2017/12/13/my-14-spot-amazon-tv-campaign-hacks-your-tv-creativitys-pick-of-the-day monthly 0.5 2017-12-13 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1513194513387-HRM0Q09BDYMS69Y2JKNI/Home_Alone.png Press - My 14 spot Amazon TV Campaign "hacks" your TV, Creativity's pick of the day Keep the change, Home Alone https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1513194411693-WLNJS2Q3PG8CR1DAQ95R/The_Witch.png Press - My 14 spot Amazon TV Campaign "hacks" your TV, Creativity's pick of the day Peekaboo, The Witch http://www.karen-mckibben.com/press/2017/9/6/my-most-recent-tvc-campaign-is-creativitys-pick-of-the-day-and-editors-pick monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1504752716864-MRR0CSW8ALA1X0WZ6NNX/monster_90_60_30_ALLEY_shot_r1.jpg Press - My most recent TVC campaign is Creativity's Pick of the day and Editor's pick http://www.karen-mckibben.com/press/2017/9/6/adweek-reports-on-my-most-recent-work-with-kbs monthly 0.5 2017-09-07 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1504752300606-M8FMUGQAE7QXTY3UZS8A/Screen+Shot+2017-09-06+at+10.44.13+PM.png Press - Adweek reports on my most recent work with KBS.  http://www.karen-mckibben.com/press/2014/1/8/its-not-everyday-you-get-a-thank-you-letter-from-the-under-secretary-general-valerie-amos monthly 0.5 2018-07-10 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1389215140122-HSM4TL9H90Z9V2XRJJ48/Thank+You+Letter_LBNY.jpg Press - a thank you letter from the under-secretary general of the u http://www.karen-mckibben.com/press/2013/10/6/converge-roundtable-on-experiential-with-the-mill monthly 0.5 2013-10-07 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381097316943-KDULVVGJ1Q7D2TI71FIL/7thDigitalRoundtable.jpg Press - converge: roundtable on experiential with the mill http://www.karen-mckibben.com/press/2013/10/6/roundtable-on-experiential-with-hush monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381097173450-5BTM5SZ5CHA23OTGCV8G/6thDigitalRoundtable.jpg Press - roundtable on experiential with hush http://www.karen-mckibben.com/press/2013/10/6/ensemble-music-roundtable-with-yessian monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381091287992-P7GBLQBWVTOC4J1VN0WL/1stMusicRoundtabler1.jpg Press - ensemble: music licensing roundtable with yessian http://www.karen-mckibben.com/press/2013/10/6/converge-roundtable-on-memes monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381096750947-31BXLIYGCFULE79UKJ2O/5thDigitalRoundtable.jpg Press - converge: roundtable on memes! http://www.karen-mckibben.com/press/2013/10/6/converge-roundtable-on-social-media monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381096570265-0ZQ1B50FAGI81ZH110VY/4thDigitalRoundtable.jpg Press - converge: roundtable on social media http://www.karen-mckibben.com/press/2013/10/6/converge-digital-roundtable-on-the-broadcast-verses-digital-assets monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381096425936-GINAFK781J89X9DMNILG/3rdDigitalRoundtable_F.jpg Press - converge: roundtable on broadcast vs. digital assets http://www.karen-mckibben.com/press/2013/10/6/stereoscopic-roundtable-on-3d-with-rabbit monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381096928733-PUBHYYKMCDKSFI1UYXAZ/Stereoscopic.jpg Press - Stereoscopic: roundtable on 3d with rabbit content http://www.karen-mckibben.com/press/2013/10/6/converge-digital-roundtable-on-website-production monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381096143442-9FGHXHZW6B88VQYMMS27/2ndDigital_Roundtable.jpg Press - converge: roundtable on website production   DISCOVERY - The Meaning of (Your Site's) Life - Project Brief & Scope - The Blueprint - Site Goals & Requirements - Mapping the Universe - Competitive Analysis - Game On – Resource & Schedule Planning DESIGN - The Big Idea - Site Vision and Concepting - Don't Make Me Think! - User Tasks & Paths - Designing Function - Site Maps, Wireframes and Prototypes - Designing Form - The Elements of Visual Design DEVELOPMENT - The Right Tool for the Job - HTML or Flash or Both? - Power to the People - Content Management Systems & Content Population - QA, UAT, OMG - Understanding the Different Types of Site Testing DELIVERY - Into the Wild - Beta and Public Releases - The Handoff - Code, Assets and Documentation MAINTENANCE - Tuning the Engine - Post Launch Maintenance - Tracking Success - Site Metrics & Performance Monitoring http://www.karen-mckibben.com/press/2013/10/6/converge-digital-roundtable-on-banners-with-the-mill monthly 0.5 2013-10-06 https://images.squarespace-cdn.com/content/v1/524ef1bfe4b0082993507bd3/1381095683960-FOXBFW1C21QL0IJKJED0/1stDigitalRoundtable.jpg Press - converge: roundtable on banners with the mill a outline of topics covered:   Brief History of Digital Ads - Early examples - Early Days of Web - Ads appearing on home pages Present Day Digital Ads - Targeted Ads - Behavioral Targeting - Browser history - Cookies - Contextual Targeting - Geo-targeting - Creative Optimization Banner Nomenclature - Standard Units - Leader Boards - Rec Ads - Sky Scrapers - Road Blocks - Take Overs - Floating Ads - Expandable Ads - Rich Media Banners / Ads for Video Online - Pre-Rolls - Bumpers - Mobile Banners Metrics - Impressions and Click Throughs Banner Production - Compression/ k size - Image Optimization Software - Flash Image Quality Library Settings - Go Vector! - Preload Weighting - Click Tags! 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