The initial holiday ad, released Nov. 1, set up the WhoKnewVille premise: that the holidays are stressful, but Walmart has all the gifts—and the digital tools—to make shopping easier and, thus, the season more festive.
The heroine from that spot, a girl named Mindy Lou Who, returns in the new ad (below), where she visits Mount Crumpit and recruits the Grinch—reformed but still curmudgeonly—to spread the word about Walmart’s Black Friday and Cyber Monday deals. After some one-liners in his cave, Grinch joins Mindy Lou in town to hand out gifts and decorate public spaces, with only minor obstacles, like getting stuck in a chimney and waking a child who wonders if he’s Santa.
